Networking, Outreach and Partnerships

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Networking, Outreach and Partnerships

Post by edfrank » Tue Oct 30, 2012 6:28 pm

For those of you who are involved with administrating a Facebook Page, Facebook has now decided to only show your pages to a small fraction of the people who "like" your page. We have close to 2000 fans of our Facebook page, but the most viewed post in the last few weeks has had only 383 views, most have less than 200. You can now opt to pay for them actually showing your page to more of your fans. I have heard that this does not even get them to show your page to all of your fans, unlike previously when the posts would be sent out to everyone who "liked" your page as part of the free service. This is clearly about trying to suck money out of the service and is making it all but useless to many small groups like ourselves. This may be the stupid decision that end Facebook's reign as an internet powerhouse, much like similar stupid decisions led to the downfall of Netscape, Worldcom, and MySpace.

There is a work around if people add your site to an interest list, they can, by clicking on the list, from their newsfeed page see all of the posts made to all of the groups on the list. I have created a TREES INTEREST LIST that includes our Facebook page and others I found worthwhile and have made available for subscription by fans of our site. I sent out the following message to other sites on the list proposing we share this interest list from each of our sites, or if they create one of their own, to include the NTS page on their list. I am still in the process of sending out messages to all of the groups on the list as I can only send out so many at a time before Facebook tells me I am abusing their messaging system.

Edward Frank

Networking, Outreach and Partnerships

My name is Edward Frank and I am the page administrator for the Native Tree Society Facebook page ... 768?ref=hl , our website, and out BBS at As most of Facebook Page Administrators are already aware, Facebook has changed how it shares posts made to your page with your membership. Now liking a page will not assure that these members will see the content you post, and what other members post to the page in their newsfeed. This problem for the moment can be resolved if those people who have liked your page create an interest list on their home newsfeed page that includes your page. Alternatively the page administrator can create an interest list that includes their page and post it so that people can subscribe to it.

This change is Facebook has created a big hole in our fan base and in our ability to interact with those who like our pages. I have created an interest list called “Trees.” It already includes your Facebook page. I would like to ask that those who administrate various tree related or post frequently about trees work together to assure our posts are seen by those who like our pages. I propose that either you post a link to the above Trees Interest list to your Facebook page in the About Page or a Note, or that you create a Interest List of your own and include a link to our Facebook page in your list.
This is what I have posted in our About page (under the Mission Heading):

Be sure to get all of our posts by creating an interest list on your newsfeed page that includes this page, or subscribe to our Trees Interest List of pages that are about trees or frequently post about trees.

The Native Tree Society (NTS) is a non-profit scientific organization dedicated to the study of trees and forests. We began as a regional tree interest group in eastern United States, but since that time our group has grown to encompass other areas of North America and has attracted scattered members elsewhere around the world. Our interests range from art and history, to dendrochronology and canopy mapping, to arboriculture and forestry, to photography and tree climbing. All of these are subjects of discussion and featured on our BBS and website. The primary contribution of the NTS to the community of tree organizations is our emphasis on promoting accurate tree measurements, on developing new and better measurement techniques, and documenting examples of old or unusual forests.

We respect the diversity of interests represented by other tree and forest groups and feel that a working together would be of benefit to each of our groups. Initially we can share links between our websites, Facebook pages, and broaden our internet presences. I propose the following:

1) Facebook: As outlined above I want to encourage you to either share our Trees Interest List on your Facebook page or create an interest list of your own which includes our page as a member of the list.

2) Website: I would further propose, that if interested we could exchange links on our respective websites, if you have one. I will place a link on our website and on our BBS at linking to your group’s website or Facebook page. I would ask in return that an exchange link to our website and BBS be poste don your webpage. This invitation is also open to those individuals that have a personal website devoted to trees or forests, even if they are not part of a formal group. This link would optionally include, at their behest, the group’s logo and a short paragraph summarizing the area of interest and goals of that partner group.

a. Contact Information: If you need to contact me about any details I can be reached at: Edward Frank; 8718 Route 322, Reynoldsville, PA, USA, 15851; (home) *************(cell) **************; or

3) Joining NTS: I would encourage individuals interested in trees and forests to consider joining our BBS and participate in our ongoing discussions. People are also welcome to join the BBS as representatives of their organizations. Simply go to the BBS website and click on the “Register” button at the bottom of the heading on the right side, and follow the instructions to create an account. There are instructions on how to the use the BBS Board posted here: and instructions on how to subscribe to a daily digest of the posts made to the bulletin board posted here:

In addition to these initial internet linkages, if interested we can talk and determine ways in which we can work together to better promote our mutual goals and to consider potential joint projects. We can talk about how we can share our resources and expertise. The Native Tree Society membership that includes people ranging from interested amateurs, to artists, to some of the top forest experts in the world. We certainly can share that interest and expertise with other organizations. We have formal “Tree Measuring Guidelines of the Eastern Native Tree Society” that can be downloaded from our BBS and website: , as well as a wide range of discussions on this and other subjects on both our website and BBS. We have a quarterly scientific journal entitled: “The Bulletin of the Eastern Native Society” available here: ... lletin.htm , and a monthly magazine called “eNTS: The Magazine of the Native Tree Society” available here: ... gazine.htm and a series of special publications available here:

I encourage people to forward this note to other tree and forest groups that might be interested in participating in this networking effort. The Native Tree Society reserves the right to decline forming a partnership with any group, organization, business, or individual at our own discretion. Please contact me at the above email address if you have any questions or comments. Thank you.
Edward Forrest Frank, October 29, 2012
"I love science and it pains me to think that so many are terrified of the subject or feel that choosing science means you cannot also choose compassion, or the arts, or be awe by nature. Science is not meant to cure us of mystery, but to reinvent and revigorate it." by Robert M. Sapolsky

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